Top five things heat maps reveal about websites

Heat maps are the hottest new tool to tell you how visitors interact with your site. Google Analytics might be able to tell you how many people visit and...

Heat maps are the hottest new tool to tell you how visitors interact with your site. Google Analytics might be able to tell you how many people visit and how they got there, but heat maps are the only way to really see how your visitors interact once they’ve reach their destination.

So what actually is a heat map? Well – take it literally. A heat map logs visitor’s activity and shows the areas with most interactions as hot zones – rather like on a weather map. Look at the map above – the blue areas are where people hover their cursor or click the least, and the red zones show the most popular areas people are interacting with.

These are the top five really useful things that heat maps can tell you about your website.

  • In the zone – the orange and red areas on your site’s heat map are what your visitors are most keen on exploring. Are they the places you actually want your visitors to go?
  • Smooth moves – your site should take visitors on a clear and easy journey.   It should flow. Heat maps will show up if your visitor is travelling on the journey to your desired destination – or if they are getting lost along the way.
  • Naff nav – if your site’s navigation is unclear, your heat map may show clicks on an area that’s not even a link, if so then something’s going wrong.
  • Action packed – websites that sell products or ask customers to sign up, or find out more, really need to get in on the heat map action. Lack of clicks in these areas can mean that your website – however nice it looks – just isn’t doing its job. 
  • Picture perfect – you can use the heat map on your website to test images for other marketing channels. Knowing what images your visitors click online, and what images fail to hook them, can make really positive impact on your advertising campaigns.

It’s probably unsurprising to tell you now that trCREATIVE offers a great heat mapping service. Well we do! Get in touch and let’s discover if your website is just too hot to handle or if it’s leaving your customers cold.

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