We’re absolutely thrilled to share that a logo designed by our Co-Founder and Creative Director, Lynsey Edwards, for our client HF Angling, has been selected for inclusion in the prestigious LogoLounge Book 14.
For those unfamiliar, LogoLounge is one of the most respected global showcases of logo design, featuring only the best work from top creatives, studios, and agencies around the world. To be selected is a big honour and an exciting moment for any designer, and we couldn’t be prouder of Lynsey and the work that’s been recognised.
About the project
HF Angling is one of the UK’s largest independent fishing retailers, and when they approached TRCREATIVE, they wanted a bold, modern identity that would appeal to both newcomers and seasoned anglers alike. The result was a sleek and versatile logo that merges professionalism with personality, complete with a graphic nod to the aquatic world they serve.
You can see the full project here: HF Angling Branding Case Study.
The design balances clean lines with dynamic movement, a mark that’s as at home on a retail shopfront as it is on merchandise, digital assets or social media. It’s a perfect example of TRCREATIVE’s ethos: thoughtful design that works hard and looks effortless.
Recognition that reels you in
Out of tens of thousands of submissions, only a few thousand logos are chosen for each LogoLounge volume, selected by an international panel of design judges. Being included means the HF Angling identity now sits alongside work from world-renowned agencies and independent creatives alike.
It’s also a moment of reflection and celebration for our team. Great branding doesn’t happen by accident; it’s the result of collaboration, strategy, and a lot of sketching, refining, and finessing. We’re proud that this logo (and the project as a whole) has received international recognition for its craft and clarity.
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