Search engine optimisation (SEO) improves the visibility and ranking of a website in search engine results pages (SERPs). If you are serious about improving your website’s ranking, then a technical SEO audit is a must. We do this for all our new clients because it allows us to identify and fix on-site problems affecting your website’s search engine visibility.
A recent client SEO audit showed us why their website was underperforming. We pinpointed the following problems and set about resolving them:
For example, we reduced the number of low-quality pages and addressed the technical issues. Google responded favourably to our work. In just 3 months, we had the website ranking in the SERPs. Our graph, below, highlights the difference our work makes, including the increased number of keywords the website ranks for.
The first graph from Google Search Console shows the number of indexed pages dropping to 36 from a high (at the start of August) of just under 180.
The second graph from ahrefs shows the total number of keywords the website is ranking for, with a nice rise starting around August (when the number of indexed pages started to drop).
Several bad practices could be hindering your SEO. For instance, thin content. What does this mean and why is it a problem? Google describes “thin content” as content with little or no value to your website visitors. No one wants to waste their time reading anything irrelevant or poorly written.
If you have too many low-quality pages, your website will become invisible in search engine rankings. Furthermore, Google can penalise a website if it finds a large amount of thin content.
TRCREATIVE will fix this problem and other digital sins. To give you an idea, we prune the pages that don’t bring value to your site. The result is an increase in keywords. Our actions have a positive effect on your website’s SEO. To sum up, avoid spammy, thin content and, instead, impress Google and your visitors with well-written, informative, and helpful content. I.e., give them what they want. It might take longer to plan and produce original work, but it is how your site stands out from the competition. And we’re here to help you achieve these goals.
A website’s content is not just about text. It includes images, headers, and navigational tools. And all this relates to the user experience (UX). Moreover, if users can’t find what they are looking for in a few clicks or the site loads slowly, they won’t hang around. Google takes user experience into account when ranking a website. Therefore, poor UX can hurt your chances of being found online.
We can transform your website with an intuitive design. Our creative work is clean and organised with relevant content that enhances your site. We implement a well-thought-out user experience to make it easy for users to find what they want – and keep them coming back for more.
TRCREATIVE will look at your site’s design, URL structure, redirects, sitemaps, robots.txt file, and more to ensure we set up your website for success in search engines. Too many pages won’t be a problem either because we’ll streamline your site to make it look and perform its best.
We will also analyse your website’s code to ensure it is clean and free of errors, as well as checking for proper use of Meta tags, title tags, and other elements essential for on-page optimisation.
Get in touch today if you want us to look at your website and boost your ranking. Our work makes a difference, and your business will benefit as a result. A strong online presence and a ranking website is one of the most effective ways to reach your target audience.
“I approached TRCREATIVE because our website was slow to load, low in rankings and generally untidy. Mike immediately picked up on these issues and, more importantly, corrected them. Pretty quickly we noticed an uptick in traffic to our website, leading to more business through the door.”