The client originally approached us as ‘The Health Hub’, but they knew the name lacked distinction. They were launching a movement-led wellness studio with a mission to help people reconnect with their bodies, build confidence, and move with joy. They needed a strategic partner to help name, shape and launch the brand with clarity and impact across every touchpoint, from social to signage.
The wellness industry is saturated with brands often blending into one another. The name ‘The Health Hub’ didn’t reflect the energy or uniqueness of the offering, and lacked the ownability needed for long-term brand equity. Our challenge was to strategically reposition the brand with a name and identity that felt bold, relevant, and scalable, while keeping the message human and inclusive.
Brand naming and strategy
We started with immersive workshops and audience insight to distil what made the brand different. ‘Moveology’ was born from this, a name that reflects the science of movement, the joy of physicality, and the brand’s mission to make moving better, feel better. We developed a full brand strategy, including positioning, values, personality and content pillars.
Visual identity
The identity reflects movement, energy and transformation. We crafted a flexible logo system, vibrant colour palette, and custom graphics, including motion-inspired iconography, to bring the brand to life across digital and physical spaces.
Website
We designed and developed a fully responsive, user-friendly website focused on clear messaging, class bookings, and brand storytelling.
Marketing and social
We supported the launch with branded marketing materials, from posters and flyers to digital assets. We also created a suite of social media content to keep the brand consistent and engaging.
The launch of Moveology immediately captured attention, both online and in the local community. The name and brand identity set them apart in a crowded space, while the website and marketing toolkit gave them everything they needed to promote, grow and adapt. The brand has since seen strong engagement, consistent class sign-ups, and a growing, loyal audience smashing its original goal of 50% capacity sign ups in the first six months.
“TRCREATIVE changed the way we thought about our business. Going through the brand strategy exercises helped us understand, and put into words, who we really were, giving us the confidence to follow a more authentic, distinctive direction. They showed us that standing out by being true to ourselves is far more powerful than blending in. The name, the look, the tone, everything works together beautifully and captures exactly who we are. We get constant compliments on how bold and memorable the brand is, and both the website and our social presence have been game changers. We couldn’t have done this without them.”
Lottie Stanton
Founder, Moveology Studio