St Luke’s Cheshire Hospice wanted an identity for their sponsored walk event, the Midnight Walk.
The Midnight Walk is the Hospices single, biggest fundraising event and continues to grow year on year.
This year the Hospice hopes to raise £140,000 which would fund an incredible 940 nurses shifts on the Inpatient Unit. Each shift costs £149.04 and each hour of nursing care £31.04.
The brief was to create a bespoke illustration and add in to it landmarks from the walk route. It was also needed to contain a cross section of typical walkers, this year being the first year the Midnight Walk is to allow men and children.
Into the bespoke illustration we captured the clock tower from Reasheath College, an icon black and white Tudor building from the town Centre in Nantwich and also Crewe Train station, represented by a train and station marker.
We were then asked to add in a cross section of walkers, with a special request of adding in a ‘swarthy Mike’ from TRCREATIVE at centre.