The Fitzrovia Centre wanted to develop a distinctive British brand for its premium male haircare range, initially targeting the Asian market.
The brand needed to feel traditional yet modern, communicating scientific expertise, authority and quality across its product range, packaging, marketing and ecommerce website.
Balancing British heritage with modern scientific credibility.
The challenge was to create an identity that celebrated British heritage while appealing to an international audience. It needed to communicate trust, quality and scientific expertise, while remaining distinctive and recognisable across multiple brand touchpoints.
A brand identity rich in meaning and symbolism.
We created a bespoke, regal-inspired crest, bringing together carefully considered illustrations that symbolise health, wealth, beauty, knowledge and the connection between Britain and Asia.
Pheasants represent the relationship between the two cultures, while the Rod of Asclepius and lotus flowers symbolise health and wellbeing. A crown conveys prestige, butterflies represent beauty, and St George’s Cross reinforces the brand’s British heritage.
The Latin motto Ad Orbem Per Scientia, “To The World Through Science”, completes the identity, reinforcing its scientific positioning and international ambitions.
We extended the brand across the product packaging and marketing materials, alongside designing and developing a responsive ecommerce website with an integrated content management system.
A distinctive British brand, designed for a global audience.
The result is a cohesive, trademark-registered identity that combines heritage, science and premium positioning.
From its intricate crest and product packaging to its digital presence, every element works together to create a recognisable and consistent brand experience.