Bolton Sixth Form College

DISCIPLINES

• Creative design
• Course information sheets
• Marketing collateral
• Prospectus design
• PowerPoint templates
• Roller banners
• Digital marketing
• Social media
• Paid social advertising

INTRODUCTION

Bolton Sixth Form College is a college of further education for students aged 16 and over, located in Bolton, Lancashire.

We consider ourselves as specialists when it comes to educational design, and working with Bolton Sixth Form College gave us the platform to demonstrate how we can develop a new design style, and carry it forward across integrated marketing collateral.

We won the tender to create their latest prospectus design, which then led to other projects to support the newly created design style.

SOLUTION

The main aim of the new design was to keep their marketing literature clean, be easy for potential students and their families to digest and to promote the college as an inspirational place to study further education within the area, which in turn encourages enrolment.

The prospectus design was inspired by the main campus building’s modern architecture. The cover makes a feature of the geometric ceiling, found in the glass annexe. To enhance the cover, we used a spot varnish finish over the triangular shaped windows, to give an effective impression of glass.

The rest of the prospectus was colour coded using a secondary colour palette that easily defined each department. This is something we carried through onto department banners, course area information sheets and other integrated marketing collateral.

We also ran several very successful digital marketing campaigns, tailored specifically for lead generation and brand awareness, which helped to increase the uptake in enrolment.

Client Testimonial