Jeff Bezos says, “A brand is a collection of perceptions and experiences that a customer has with a company.”
Brand Guru Marty Neumeier states, “It’s not what you say it is, it’s what they say it is.”
In other words, your brand is your reputation. You can influence this reputation with messages, stories, experiences and visual assets. But your brand is not just your logo. Your logo is a small part that contributes to your overall brand strategy. A brand is a reason to believe in your company instead of your competitors.
At TRCREATIVE, we always recommend starting with your brand strategy. Defining your reason to exist beyond making money, why anyone should care, and how you show up are vital answers that help to build your brand.
Or, if you’re just after a simple, bespoke brand identity, we can help with that too.
At TRCREATIVE, we believe the most powerful brand strategy starts with ‘Why’; your brand’s purpose, cause or belief. Why does the company exist beyond making money, and why should anyone care?
We then use Agile workshops and design thinking to define and outline your strategy.
Corporate branding makes a company’s image more powerful, positive, and memorable. In this instance, it’s not about promoting products and services. It’s about building brand awareness and standing out from the crowd and competitors. Put simply it means building trust with your target audience.
Your corporate branding enables you to stand out from your competitors, and adds value not only aesthetically but also emotionally. It aids your relationships with clients and potential clients and motivates your team to live up to your brand purpose, promise, and values.
Our branding process is broken down into 6 key stages:
If you have a defined brand strategy to fuel your new brand look, we’ll make sure that everything we choose from the branding colours, use of fonts, structure, layout, imagery and tone of voice for your marketing collateral (including your digital marketing presence), is all in keeping with your brand integrity within your brand guidelines.
Or if you are just simply looking to achieve a great brand look, then we can help with that too.
Is your brand the driving force in increasing sales or is it costing you business? If it’s the latter, then what would happen if you didn’t invest in a rebrand? Your customers must see the value in your brand and what it can offer them, otherwise, they’ll spend their money with your competitor.
There’s truth in the saying, a change is as good as rest. If your brand is tired and not performing as good as it once did, business will suffer. Customers don’t want “tired”, they want fresh and up to date; they want to buy from an energised brand that’s full of optimism and passion, a brand that reflects the quality of the company it represents.
As a marketing agency, we specialise in this field because we’ve built up a great deal of experience through rebranding and consulting on branding companies.
TRCREATIVE will guide you through the project process, working directly with our senior designers to understand why your current brand identity doesn’t represent you as well as it should.
Has your product or service changed, do you have a different target audience, maybe a business merger, or you just want a new look that is consistent and professional?
Rebranding comes in many formats, from a more simple brand refresh by using elements from your existing brand but making them more up to date or relevant, to a whole new corporate identity, to a larger full scale rebrand of a brand family, where we rebrand the parent brand and the sub brands within the whole brand architecture or brand group.
In this instance, we can either create a monolithic brand, an endorsed brand or a house of brands.
Whatever the reason our experienced team of brand experts will help take your brand to the next level.
People are marketed to hundreds of times a day, so how do you stand out? Your brand needs above all to be distinctive, unique and powerful. Telling a story to appeal to your customers and also look great.
We apply buyer psychology to many of our services and product branding is just the same. What makes a person buy a specific product repeatedly? There’s always a subconscious, emotional attachment that speaks to them. We combine research, strategy and creativity to persuade your customers to keep coming back. It almost works like mind reading, getting inside the heads of your customers and having a poke about to see what makes them choose a certain brand. It needs to convey the “must-have” factor and it needs to shout “pick me,” over all the other similar products out there.
We’ll put all our experience into your product branding to make whatever you’re selling look special and unique. It’s about creating that “whatever you’re selling, I’m buying” mindset. In other words, we’ll make you irresistible. People will come back for more.
Brand guidelines, also known as your brand Bible, brand style guide or brand tool kit are in essence your owners manual on how to ‘use’ your brand correctly, to keep your brand integrity consistent. They are there to be used by everyone who touches your brand, both internally and externally. These rules ensure that your brand image maintains consistency, which reassures the customer and employees.
Brand guidelines define the composition of the creative and logos and how to use them, they dictate the corporate colour palette and use of fonts and they can also include the brand strategy, the corporate tone of voice, its personality and a set of structured templates that set out instructions on how to compile the content of a blog, usage for advertising, online marketing or whole body of your marketing collateral, governed by your specific brand touch points, across channels and platforms.
To deliver the most effective solution for you we need to understand exactly what you are trying to achieve – we need to define the challenge you are facing.
We want to get to know you and your business. What makes you different from your competitors? Where do you want to go? How do you want to be perceived?
Express, discuss, modify and more research! We put our ideas into practice and create 3 different brand identites for you to choose from.
We know it will be a difficult task choosing only one of the solutions to progress, so we’ll showcase each brand identity on mockup literature to help you see exactly how your new brand and brand style could be carried forward. That way you can decide what’s just right for you.
Once you make your choice we’ll discuss your thoughts and make any changes that need to be incorporated. Then we’ll focus on delivering your brand identity so you can start enjoying the benefits.
The launch of your new brand isn’t the end of the process. We would love to work with you to evolve your project, applying your new brand to your key marketing collateral, keeping it up-to-date and relevant.