Choosing a branding agency is an important decision. Your brand is so much more than just a logo, it’s your company’s purpose and what drives you. It’s your promise to your customers and your team members. It’s a set of expectations, relationships and memories that account for a customer’s decision to choose your product or service over your competitors.
We are a branding agency at heart and our core purpose is understanding. The more we are able to understand, the more we are able to translate that knowledge into a great strategy and in turn, into a great brand. Interested? Get in touch
A brand is a company’s essence, it’s tone of voice, it’s personality, it’s vision, it’s culture. Your corporate branding enables you to stand out from your competitors, adds value not only aesthetically but also emotionally. It aids your relationships with clients and potential clients and motivates your team to live up to your brand values.
Is your brand the driving force in increasing sales or is it costing you business? If it’s the latter, then what would happen if you didn’t invest in a rebrand? Your customers must see the value in your brand and what it can offer them, otherwise they’ll spend their money with your competitor.
We apply Buyer Psychology to many of our services and Product Branding is just the same. What makes a person buy a specific product repeatedly? There’s always a subconscious, emotional attachment that speaks to them. We combine research, strategy and creativity to persuade your customers to keep coming back.
At trCREATIVE, we understand that branding might mean starting from scratch and developing a new brand in its entirety, or it could simply be about refreshing what you’ve already got (a rebrand) to bring your business bang up to date.
When your brand identity is complete, the next step for our experienced team to work your new identity into workable brand guidelines.