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Branding

Creative Design

Choosing a branding agency is an important decision. Your brand is so much more than just a logo, it’s your company’s purpose and what drives you. It’s your promise to your customers and your team members. It’s a set of expectations, relationships and memories that account for a customer’s decision to choose your product or service over your competitors.

Rebranding

Rebranding

Is your brand the driving force in increasing sales or is it costing you business? If it’s the latter, then what would happen if you didn’t invest in a rebrand? Your customers must see the value in your brand and what it can offer them, otherwise, they’ll spend their money with your competitor.

TRCREATIVE will guide you through the process, working directly with our senior designers and strategists to understand why your current brand doesn’t represent you as well as it should. Has your product or service changed, do you have a different target audience, maybe a business merger, or you just want a new look that is consistent and professional? Whatever the reason our experienced team of brand experts will help take your brand to the next level.

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Corporate Branding

Corporate Branding

A brand is a company’s essence, its tone of voice, it’s personality, it’s vision, it’s culture. It’s the visual solution that brings your brand strategy to life.

Your corporate branding enables you to stand out from your competitors, adds value not only aesthetically but also emotionally. It aids your relationships with clients and potential clients and motivates your team to live up to your brand purpose, brand promise and brand values.

We use your defined brand strategy to fuel your new brand look. Making sure that everything we choose from the colour palette, use of fonts, structure, layout, imagery and tone of voice for your marketing collateral, is all in keeping with your brand integrity. If you haven’t yet defined your strategy, then we can help with that. Or if you are just simply looking to achieve a great brand look, then we can help with that too.

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Product Branding

Product Branding

People are marketed to hundreds of times a day, so how do you stand out? Your brand marketing needs to be special, unique and powerful. It needs to tell a story to appeal to your customers and also look great.

We apply buyer psychology to many of our services and Product Branding is just the same. What makes a person buy a specific product repeatedly? There’s always a subconscious, emotional attachment that speaks to them. We combine research, strategy and creativity to persuade your customers to keep coming back.

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Brand Guidelines

Brand Guidelines

Brand guidelines, also known as your brand Bible, brand style guide or brand tool kit are in essence your owners manual on how to ‘use’ your brand correctly, to keep your brand integrity consistent. They are there to be used by everyone who touches your brand, both internally and externally.

Brand guidelines define the composition of the logos and how to use them, they dictate the corporate colour palette and use of fonts and they can also include the brand strategy, the corporate tone of voice, its personality and a set of structured templates that set out instructions on how to compile the content of a blog, advertisement or whole body of your marketing collateral, governed by your specific brand touch points, across channels and platforms.

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BRANDS WE’VE CREATED

OUR BRANDING PROCESS

01

Define

We want to get to know you and your business and understand your 'why'. Why does your company exist? What is its purpose and mission and what is the driving force behind it? By defining your brand strategy and outlining your brand differentiators, it sets the foundations to enable us to start building a great brand.
02

DISCOVER

To deliver the most effective solution for you, we need to understand your competition, where you want to be placed within your target market and how you want to be perceived.
03

DESIGN

Expression time! We let the well defined strategy fuel our ideas and get creative. When we develop a new brand identity, we solve a visual puzzle by creating a bespoke symbol if needed and implementing the correct use of fonts, colours and style to ensure brand integrity.
04

DECIDE

We present 3 different brand identities for you to choose from, each showcased on mock up marketing collateral, so you can see the potential scope of how each new brand could be carried forward. That way you can decide what’s just right for you. Once you make your choice we’ll discuss your thoughts and make any changes that may need to be incorporated.
05

DELIVER

We will provide you with your new logo files for print and web and a mini brand toolkit, which outlines your new company colour palette, fonts and logos ready for you to refer to, moving forward.
06

DEVELOP

We can work with you to get creative again by applying your new branding across all of your brand touch points and help you prepare for your big launch. The launch of your new brand however isn’t the end of the process. We can monitor its success, how well it’s received and if you choose, work with you to evolve your project, keeping it up-to-date and relevant.
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