As an experienced corporate branding agency, TRCREATIVE believe a brand is a company’s essence, its tone of voice, its personality, its vision, and its culture. It’s the visual solution that brings your brand strategy to life.
Corporate branding defines your company’s look, feel, say and do. It’s your company’s reputation. One of the elements of corporate branding is brand identity design which is the process of creating and promoting a company’s brand identity.
Corporate branding is important because it helps differentiate a company from its competitors, build customer trust, and attract new customers. Effective branding can also help to increase brand recognition and loyalty.
The key elements of corporate branding include brand strategy, brand identity, brand messaging, brand management, and marketing and advertising.
Brand strategy is the overall master plan for how a company looks, says, feels and does. It defines a brand purpose, a reason to believe in your company instead of your competitor. A brand strategy outlines the company’s brand purpose, mission, vision, values, archetype and customer profiles, amongst other things. In contrast, a brand identity refers to the visual elements of a company’s brand, such as its logo, colours, typography and style.
You should first identify your brand strategy. Defining your reason to exist beyond making money and why anyone should care is crucial, as this will dictate how you show up. Then, you can create visual and verbal elements that reflect these values and beliefs and appeal to your target audience. This will include designing a logo, selecting brand colours and typography, and developing a brand voice and messaging.
A logo is one of the most important elements of your branding. It is the visual representation of your company and should be unique, memorable and targeted to your business. A logo maker app cannot create a unique, targeted logo for your business. They are generic and thousands if not millions of businesses all trade using the same logo icon. How can your business stand out, build a great reputation and be memorable if it’s the same as everyone elses.
Brand management is the process of maintaining and protecting a company’s brand identity over time, which involves monitoring how customers and the public perceive the brand, and taking steps to address any issues that arise.
Marketing and advertising are key components of corporate branding, as they help to promote a company’s brand identity and build awareness among its target audience. This may include creating advertisements, developing marketing campaigns, and engaging with customers on social media.
There are several ways to measure the success of your corporate branding efforts, such as tracking brand awareness, customer engagement, and sales. This is done through qualitative and quantitive research, such as conducting customer surveys, focus groups, social listening and engagement to analytics to gather feedback on your brand identity and messaging.
While it’s possible to create your own brand identity and marketing materials, working with a professional design agency like TRCREATIVE can ensure that your branding and logo design are of the highest quality and help you to achieve your business goals. A professional design agency can also provide valuable insights and expertise on branding and marketing strategies.
It’s important to regularly review and update your corporate branding to ensure that it remains relevant and effective. This may involve updating your logo with a rebrand or brand messaging or adjusting your marketing and advertising strategies to reach your target audience better.
You might not want to use a stock image for your company logo for a couple of reasons. First, using a stock image for your logo or trademark may be prohibited by the stock image libraries’ licensing restrictions, such as istockphoto.com. Second, using a stock image will not be unique or memorable enough to represent your company. As with logo maker apps, the logo won’t be unique or authentic to your brand image. How can your business stand out, build a great reputation and be memorable if it’s the same as everyone elses.
UK Turntables, was an automobile turntable designer, manufacturer and installer.
UK Turntables initially approached TRCREATIVE to rebrand the dealership side of the business. However, after much discussion, we discovered that the business itself needed a brand restructure to best position its different offerings and services to its target market, so it would be much clearer, aligned and not confusing to team members of customers.
We rebranded UK Turntables to UKT360, along with creating monolithic sub-brands for UKT360 Dealerships, UKT360 Motorcycles and UKT360 Residential.