HF Angling


  • Brand Identity
  • Rebrand
  • Ecommerce Website Design & Development
  • Content Management System (CMS)


HF Angling, a fishing tackle shop in Cheshire, wanted to progress its business with a professional rebrand and online shop.

We were off the hook excited to give the brand a completely new look and set about coming up with creative design ideas to fulfil the brief.


TRCREATIVE created a bold, more edgy brand identity and brand look. TRCREATIVE took the initials ‘HF’ and formed them into a fishing hook symbol.

The website is structured into three main sections; Carp, Coarse & Match and Predator fishing. Customers can now purchase their fishing tackle and equipment easily online and click and collect if preferred.