HF Angling


  • Brand Identity
  • Rebrand
  • Ecommerce Website Design & Development
  • Content Management System (CMS)


HF Angling, a local fishing tackle shop, wanted to progress its business by selling its stock online.

HF Angling originally came to TRCREATIVE to design and develop a new online shop. TRCREATIVE was then also asked to rebrand the company with a fresh new look.


TRCREATIVE created a bold, more edgy brand identity and brand look. TRCREATIVE took the initials ‘HF’ and formed them into a fishing hook symbol.

The website is structured into three main sections; Carp, Coarse & Match and Predator fishing. Customers can now purchase their fishing tackle and equipment easily online and click and collect if preferred.