TRCREATIVE was approached by Build My Gifts’ Entrepreneurial Co-Founders, to create their new corporate brand identity, box branding and eCommerce website for their brilliant new idea. This idea was to offer gift-givers a simple and efficient way of sending hand-picked, luxury items, elegantly wrapped in a beautiful box, together with a personalised greetings card.
Through creative design, we created a classic contemporary brand identity through the use of clean, sleek typography and a descriptive stand-alone symbol. The symbol utilises the outline of a gift box, made up of the initials BMG. The clean, modern typeface along with the simplistic symbol, gives the brand its high-end, luxury look.
The website needed a high level of coding expertise and UX and UI design, to let each user build their own bespoke box, select a greetings card and write a personalised message, all within three simple steps.
“As an e-commerce business and luxury brand, our website and branding are at the core of the company. We’ve been working with the team at TR Creative for more than a year now and have been really impressed with their knowledge, expertise and creativity in bringing our brand and website to life! We see Lynsey, Mike and Karl as an extension of our team and they are always on hand to support us with any updates and queries we have.”