• Brand Identity
  • Marketing Collateral
    • Flyer Design
    • Reward Card
    • Screen Templates


Hooked is a new premium fish and chip shop based in Knutsford. Hooked use only the best quality, sustainable seafood and potato products for its fast food dishes.

TRCREATIVE was approached initially to create a simple logo design.


As Hooked sells high quality seafood, we were asked to incorporate a sea hook into the logo design. After choosing a suitable typeface we extended the ‘H’ and added it to its base. A seagull is also subtly hiding within the leading letter to further evoke feelings of the sea.

Using this design we created a symbol from is, to be used as the secondary logo. Hooked can use this circular and versatile icon across different marketing and promotional collateral, such as stickers, grease proof paper, cartons, signs and social profiles.