Warble Entertainment Agency have over 2000 quality and creative acts on their books, ranging from live rock and roll bands to fire performers, singers waiters, caricaturists, circus performers, magicians… the list is endless.
Warble was founded some years before we met with them. They were going from strength to strength but felt that their then existing brand identity didn’t position them as well as it could. They wanted a cool, quirky yet professional brand image to elevate them to the next level and win larger corporate clients.
We started our research and creative design process and understood that the main premise of the agency was its high-quality rock and roll bands but the other acts were very important too.
We discovered that Warble was named after a ‘warbling bird’. We loved this idea, so started exploring this playful theme.
Our solution was a sticker that you might find on a rock and roll drum set that could easily be applied to every piece of their marketing and promotional collateral. Within it we highlighted the name ‘Warble’ and chose a distinct typeface that emphasised the letter ‘W’. We used this ‘W’ shape and filled it with illustrations that represented the plethora of acts on their books.
We also created illustrations of birds in different situations with brand messages to go with them, such as branded mugs with the message, ‘spitting feathers’. The booking contract, ‘a birds-eye view’ etc.