Working in conjunction with Chester West & Chester Council we TRCREATIVE developed a brand identity for the Community Safety Partnership. This partnership consists of 10 partners all working together to make the borough a safe place to live, work and visit. In turn to help the borough to thrive. The strategic aim of the CSP is to work in partnership to reduce crime and disorder in Cheshire and West Chester.
Hot on the list of priorities being; reduce reoffending, exploitation, anti-social behaviour, substance misuse, domestic violence and abuse, cyber crime and killed and seriously injured.
As this brand focuses on the community as a whole coming together to reduce crime and disorder, we created a brand identity using 10 united, happy people. Each partner being represented by a single person, elated with their hands in the air, defined by a separate colour from the rainbow and housed in a continuous circle.