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An agency for good, working with brands to benefit people and the planet
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The Mersey Forest

Partnering with The Mersey Forest to help communicate its impact through clear, engaging design, from Forest Plan brochures and infographics to branded assets and initiative logos.

Disciplines

  • Brand identity
  • Brochure design
  • Infographic design
  • Marketing collateral

The brief

The Mersey Forest is a leading environmental initiative, creating a growing network of woodlands and green spaces across Cheshire and Merseyside. With over 30 years of community-focused work, the organisation supports everything from climate resilience and biodiversity to education and wellbeing.

In 2025, TRCREATIVE was awarded the design and marketing tender to support The Mersey Forest with creative communications over a two-year period. The goal: to help simplify complex messages, elevate the brand’s visual output, and support key public-facing materials, all while working within the established identity system.

The challenge

The Mersey Forest’s work is multifaceted, often involving complex planning, long-term environmental strategy, and diverse audiences, from local authorities to school groups.

We needed to create materials that:

  • translate strategic goals into accessible content
  • visually reflect the warmth and purpose of the organisation
  • work cohesively across both digital and print formats
  • support engagement at events, in publications, and online.

All while staying true to their existing visual identity and tone of voice.

The solution

Ongoing design and marketing support
As The Mersey Forest’s appointed agency, TRCREATIVE continues to provide design and content support across a range of materials.

Forest plans
We designed three public-facing Forest Plan brochures, tailored to different regions. Each document features:

  • clear information hierarchy and user-friendly layouts
  • bespoke infographics and illustrations
  • custom maps and data visualisations
  • print-ready formats, optimised for clarity and accessibility.

Initiative logos
We developed logo designs for several new initiatives within The Mersey Forest programme, giving each a unique visual identity while aligning with the core brand system.

Infographics and visual content
To support key messaging around nature, wellbeing, and sustainability, we designed infographic suites that distil complex information into engaging, digestible visuals, usable across reports, digital media, and events.

Roller banners and event materials
We created branded roller banners and supporting display materials to help The Mersey Forest team communicate consistently at public and partner events.

The impact

TRCREATIVE’s creative support is helping The Mersey Forest communicate with greater clarity and confidence. From formal documents to community-facing materials, the work is visually consistent, on-message, and impactful, helping the organisation strengthen engagement with stakeholders at every level.

As the partnership continues, we’re proud to support a mission rooted in climate action, nature connection, and future-facing change.

"xxx."

Stephanie Anderson

The Mersey Forest