Is it time for a rebrand?

Working with the right rebranding agency is paramount to the success of pushing your current brand into a new, all engaging brand persona that your target audience, and employees...

Working with the right rebranding agency is paramount to the success of pushing your current brand into a new, all engaging brand persona that your target audience, and employees will fall in love with.

The importance of making sure your branding is well-defined and authentic can’t be overstated, giving your customers a vital peek into your company culture and priorities. Done right, your brand is one of the most valuable assets your company or product has – but if your current branding isn’t working for you, it might be time to consider switching things up a little. Here are some of the key signs it’s time for a rebrand:

YOU’VE CHANGED YOUR STRATEGY

If your strategic plans and goals have changed since you first began trading or launched your product, maybe it’s time to rethink your branding? Failure to change when the time is right could lead you to fall behind your competitors, and ultimately lose you custom.

YOUR BRAND NO LONGER REPRESENTS YOU

Your brand is your calling card to the world, and if it’s no longer representational of your values, services or product, it might be time for a change. Whether you established your company 5 years ago or 50 years ago, perhaps what you thought your company would become didn’t come to fruition – and instead you evolved into something else. There is no need to stick with your original branding if it’s not getting across the message you want it to.

YOU’RE TARGETING A NEW MARKET

Looking to expand into other markets or target other demographics? It might be time to call in the rebranding team. What served you well in the past could well hold you back when it comes to sourcing new customers in the present, so if your current brand feels like a weight around your neck rather than an asset, consider investing in a new image.

YOU DIDN’T PRIORITISE BRANDING EARLY ON  

When first setting up a business or launching a product, it’s entirely possible you had neither the time, knowledge or resources to create quite the sort of brand you would have liked. If you find yourself feeling embarrassment rather than pride every time you hand over your business card, don’t be afraid to rebrand.

YOU ARE ALIENATING TOP TALENT

Top companies want to attract the best talent, and if your current branding is proving off-putting to the best potential new staff, then considering changing it is an entirely valid and proactive choice. Without great team members it will be hard to see real growth in the future – you need talented people with big ideas who are capable of getting things done. If employees with these qualities are running for the hills, it’s probably time for a change.

For the branding and rebranding, if they could add in a bit about how important it is to have a well defined, authentic company culture that the whole company and customer base relates to – for the buy in, that would be great.

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