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A Game-Changing SEO Strategy: How We Boosted Client Sales by 42%

A Game-Changing SEO Strategy: How We Boosted Client Sales by 42%

Discover how TRCREATIVE, a boutique branding, web design, and digital marketing agency, revamped our client’s SEO campaign to achieve remarkable online sales and organic search traffic growth


SEO is a constantly evolving field, and staying ahead of the curve is essential for success. As a leading digital marketing agency, TRCREATIVE is committed to delivering exceptional results for our clients through innovative, data-driven SEO strategies. Today, we’re thrilled to share the remarkable success story of an e-commerce client who experienced a staggering 42% increase in online sales and a 33% rise in organic search traffic after we revamped their SEO campaign. Read on to learn how we did it and how our approach can help your business grow.

The Challenge

Our client, a flourishing e-commerce website in a highly competitive niche, had been working with TRCREATIVE on their SEO campaign for two years. Though they saw some positive results, they knew there was still untapped potential for growth. Their goal was to significantly increase their online sales and improve their organic search traffic. In Quarter 1 2022, they generated £36,000 in sales, but they aspired to achieve even more.

Our Approach

After analysing the performance of the initial SEO campaign, we decided it was time for a change. We shifted our focus towards keywords that would drive better conversion rates instead of solely targeting high-volume keywords. By studying the search intent of potential customers, we identified the specific keywords and phrases that would resonate with users ready to make a purchase. This approach ensured that our client’s website would appear in front of the right audience, increasing the likelihood of conversions.

The Results

The impact of our revamped SEO strategy was astounding. In just one year, our client’s online sales for Quarter 1 2023 soared to a remarkable £51,000, representing a 42% increase compared to the same period in 2022. Additionally, their organic search traffic saw a significant uptick of 33%, proving that our decision to focus on high-converting keywords was a resounding success.

Not only did our strategy improve sales and search traffic, but it also positively impacted other key performance indicators (KPIs) for the client. Pages per session increased by 111.54%, average session duration went up by 20.28%, and the bounce rate dropped by an impressive 98.14%.


The extraordinary success of our client’s e-commerce website demonstrates the power of a well-implemented, adaptive SEO strategy by TRCREATIVE. By understanding the search intent of potential customers and targeting keywords that drive conversions, we were able to deliver outstanding results and drive substantial growth.

At TRCREATIVE, we are dedicated to helping businesses succeed in the digital world. If you’re looking to enhance your online presence, increase sales, or improve your search rankings, Mike and our expert team are here to help. Contact us today to start your journey towards online success.

“Our success in transforming our client’s e-commerce website is a testament to the power of targeted, data-driven SEO strategies. As the co-founder and Digital Director of TRCREATIVE, I’m proud to say that our team’s dedication to understanding our clients’ unique needs and goals has enabled us to deliver outstanding results, time and time again. We’re committed to helping businesses thrive in the digital age and taking their brand to the next level, one ambitious idea at a time.” – Mike Lawson, Co-founder and Digital Director of TRCREATIVE


Founded in 2009, TRCREATIVE has been helping businesses of all sizes compete in the digital space by providing high-quality branding, web design, and digital marketing services. Our mission is to transform ambitious ideas into successes for passionate small to medium-sized companies in Cheshire and beyond, who dream of taking their company to the next level in this exciting and enterprising digital age.

What sets us apart is our direct approach. Our senior designers and developers work with you directly, ensuring nothing is misinterpreted by a middle-man. This allows us to gain a better understanding of your business, your goals, and the project, resulting in better-targeted work that you will love and that will have the desired impact on your customers.

Working directly also means our operation is streamlined, allowing us to pass cost savings on to our clients. We grow along with our clients, with our award-winning successes reflecting theirs.

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