We’re absolutely thrilled to share that a logo designed by our Co-Founder and Creative Director, Lynsey Edwards, for our client HF Angling, has been selected for inclusion in the prestigious LogoLounge Book 14.
For those unfamiliar, LogoLounge is one of the most respected global showcases of logo design, featuring only the best work from top creatives, studios, and agencies around the world. To be selected is a big honour and an exciting moment for any designer, and we couldn’t be prouder of Lynsey and the work that’s been recognised.
About the project
HF Angling is one of the UK’s largest independent fishing retailers, and when they approached TRCREATIVE, they wanted a bold, modern identity that would appeal to both newcomers and seasoned anglers alike. The result was a sleek and versatile logo that merges professionalism with personality, complete with a graphic nod to the aquatic world they serve.
You can see the full project here: HF Angling Branding Case Study.
The design balances clean lines with dynamic movement, a mark that’s as at home on a retail shopfront as it is on merchandise, digital assets or social media. It’s a perfect example of TRCREATIVE’s ethos: thoughtful design that works hard and looks effortless.
Recognition that reels you in
Out of tens of thousands of submissions, only a few thousand logos are chosen for each LogoLounge volume, selected by an international panel of design judges. Being included means the HF Angling identity now sits alongside work from world-renowned agencies and independent creatives alike.
It’s also a moment of reflection and celebration for our team. Great branding doesn’t happen by accident; it’s the result of collaboration, strategy, and a lot of sketching, refining, and finessing. We’re proud that this logo (and the project as a whole) has received international recognition for its craft and clarity.
Want to work with award-winning designers on your next brand project? We’d love to chat. Get in touch here >
Award-winning logo design agency in Cheshire
TRCREATIVE is an award-winning logo design and brand identity agency based in Nantwich, Cheshire. Our logo design work has been recognised internationally, including selection for LogoLounge Book 14 — one of the world’s most prestigious publications dedicated to logo and brand identity design. We work with businesses across Cheshire, Crewe, Chester, Stoke-on-Trent and throughout the UK to create logos that are distinctive, versatile and built for long-term brand equity.
What is LogoLounge?
LogoLounge is a global online database and book series dedicated to showcasing the world’s best logo design. Founded in 2001, LogoLounge has catalogued over 400,000 logos and published 14 volumes in collaboration with Rockport Publishers. Each volume features logos selected by an international panel of design judges from tens of thousands of submissions. Inclusion in LogoLounge is considered one of the highest honours in the logo design profession, representing recognition from peers and industry experts worldwide.
LogoLounge Book 14 — TRCREATIVE featured
TRCREATIVE’s Co-Founder and Creative Director Lynsey Edwards has had her logo design for HF Angling selected for inclusion in LogoLounge Book 14. The HF Angling logo was chosen from tens of thousands of international submissions, placing it among the world’s best logo designs of its year. This recognition reflects TRCREATIVE’s commitment to thoughtful, strategic and craft-led logo design for clients across the UK.
Logo design for retail and fishing brands
HF Angling is one of the UK’s largest independent fishing retailers. TRCREATIVE created a bold, modern logo identity for HF Angling that appeals to both newcomers and experienced anglers, balancing clean lines with dynamic movement and a graphic nod to the aquatic world the brand serves. The logo works across retail signage, merchandise, digital assets and social media — a versatile mark built to last.
Logo design Cheshire
A great logo is the foundation of every strong brand. At TRCREATIVE, our logo design process starts with strategy — understanding your business, your audience, your values and your ambitions — before a single mark is drawn. The result is a logo that not only looks outstanding but works hard across every application, from business cards and signage to digital platforms and merchandise. We design logos for businesses of all sizes across Cheshire, Nantwich, Crewe, Chester and beyond.
Brand identity design Nantwich
Beyond the logo, TRCREATIVE creates complete brand identity systems — colour palettes, typography, iconography, brand guidelines and visual language — that give businesses a consistent, professional and distinctive presence across every touchpoint. Our brand identity work has been recognised by LogoLounge, the World Brand Design Society, D&AD, The Drum and Creative Review.
Logo design for small businesses and start-ups
Whether you are launching a new business or refreshing an existing brand, a professionally designed logo is one of the most important investments you can make. TRCREATIVE works with start-ups, small businesses and growing brands across Cheshire and the North West to create logos and brand identities that make an immediate impression and stand the test of time. Our work for HF Angling, Moveology Studio and many other clients demonstrates the breadth and quality of what we deliver.
What makes a great logo design?
The best logos are simple, memorable, versatile and appropriate for their audience and sector. They work in black and white as well as colour. They scale from a favicon to a billboard without losing impact. They communicate something true about the brand without needing to say a word. At TRCREATIVE, every logo we design is tested across multiple applications before it is presented, ensuring it works as hard as possible in the real world.
TRCREATIVE is one of Cheshire’s most recognised creative agencies, with work featured in LogoLounge Book 14, the World Brand Design Society, D&AD, The Drum and Creative Review. Based in Nantwich, we serve clients across Cheshire, the North West and nationally, providing brand strategy, logo design, brand identity, website design and ongoing marketing support.
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