Branding

Branding

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

Seth Godin

Corporate Branding

A brand is a company's essence, it's tone of voice, it's personality, it's vision, it's culture. It enables you to stand out from your competitors, adds value not only aesthetically but also emotionally. It aids your relationships with clients and potential clients and motivates your team to live up to your brand values.

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Rebranding

Is your brand the driving force in increasing sales or is it costing you business? If it's the latter, then what would happen if you didn't invest in a rebrand? Your customers must see the value in your brand and what it can offer them, otherwise they'll spend their money with your competitor.

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Product Branding

We apply Buyer Psychology to many of our services and Product Branding is just the same. What makes a person buy a specific product repeatedly? There's always a subconscious, emotional attachment that speaks to them. We combine research, strategy and creativity to persuade your customers to keep coming back.

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Brands we’ve created

Our branding process

01
Define
To deliver the most effective solution for you we need to understand exactly what you are trying to achieve – we need to define the challenge you are facing.
02
Discover
We want to get to know you and your business. What makes you different from your competitors? Where do you want to go? How do you want to be perceived? If you wish we can also talk to your clients and partners and set up focus groups to analyse your public perception.
03
Design
Express, discuss, modify and more research! We put our ideas into practice and create 3 different concepts for you to choose from.
04
Decide
We know it will be a difficult task choosing only one of the solutions to progress, so we’ll showcase each solution and help you see exactly how your new project could be carried forward. That way you can decide what’s just right for you.
05
Deliver
Once you make your choice we’ll discuss your thoughts and make any changes that need to be incorporated. Then we’ll focus on delivering your project so you can start enjoying the benefits.
06
Develop
The launch date isn’t the end of the process. We monitor its success, how well it’s received and, if you choose, work with you to evolve your project, keeping it up-to-date and relevant.
Awards & Features
Let's talk
Have you got a project in mind, that you’d like to chat about?