A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
A brand is a company's essence, it's tone of voice, it's personality, it's vision, it's culture. It enables you to stand out from your competitors, adds value not only aesthetically but also emotionally. It aids your relationships with clients and potential clients and motivates your team to live up to your brand values.
Is your brand the driving force in increasing sales or is it costing you business? If it's the latter, then what would happen if you didn't invest in a rebrand? Your customers must see the value in your brand and what it can offer them, otherwise they'll spend their money with your competitor.
We apply Buyer Psychology to many of our services and Product Branding is just the same. What makes a person buy a specific product repeatedly? There's always a subconscious, emotional attachment that speaks to them. We combine research, strategy and creativity to persuade your customers to keep coming back.